The Best Time to Post on Social Media
We’ve all been there. You’ve crafted the perfect post – witty caption, stunning visual, a can’t-miss offer. You hit “publish” and then… crickets. What happened? Often, it’s not what you posted, but when.
In the fast-paced world of social media, timing is everything. Posting when your audience is actually scrolling is like showing up to a party when it’s in full swing, not when everyone’s already gone home.
So, let’s cut through the noise. We’ve dived into the data to bring you the 2025 guide to social media timing. But consider this your friendly reminder: these are fantastic starting points, but the real secret lies in knowing your audience.
The 2025 Social Media Clock
If you had to pick one golden time for all your posts, the data suggests 8:00 AM on Wednesdays is your best bet. But let’s get specific, because each platform has its own unique rhythm.
Here’s the general best time to post on each major network
Facebook: 9 AM to 10 AM on Tuesdays
Instagram: 3 PM to 10 PM on Mondays
X (Twitter): 8 AM to 11 AM on Wednesdays, Thursdays, and Fridays
LinkedIn: 4 AM to 7 AM on Tuesdays (Yes, you read that right—early birds get the professional worm!)
TikTok: 6 AM to 11 AM on Thursdays
Threads: 8:00 AM on Tuesdays
Pinterest: 12:00 PM on Fridays
For the planners and the detail-oriented, here’s a deeper dive into the weekly schedules for some of the top platforms.
Facebook / Instagram: The Evening Scroll & Morning Coffee
Instagram is a platform of moods. Evenings are prime time for connection, especially at the start of the week.
| Day | Best Time to Post |
|---|---|
| Monday | 3 PM to 10 PM |
| Tuesday | 4 AM to 8 AM / 3 PM to 8 PM |
| Wednesday | 3 PM to 6 PM |
| Thursday | 5 PM to 8 PM |
| Friday | 5 AM to 6 PM |
| Saturday | 8 AM to 10 AM / 2 PM to 5 PM |
| Sunday | 1 PM to 5 PM |
LinkedIn: The Professional's Dawn Patrol
Forget the 9-to-5; the professional network is buzzing before the workday begins. Catching people as they prepare for their day is a winning strategy.
| Day | Best Time to Post |
|---|---|
| Monday | 5 AM |
| Tuesday | 4 AM to 7 AM |
| Wednesday | 5 AM |
| Thursday | 6 AM |
| Friday | 6 AM to 6 PM |
| Saturday | 6 AM to 6 PM |
| Sunday | 9 AM to 12 PM / 1 PM to 4 PM |
X (Twitter): The Morning News Hub
Twitter is for the plugged-in. The conversation is most vibrant on weekday mornings, as people catch up on news and start daily conversations.
| Day | Best Time to Post |
|---|---|
| Monday | 9 AM to 11 AM |
| Tuesday | 8 AM to 11 AM |
| Wednesday | 8 AM to 11 AM |
| Thursday | 8 AM to 11 AM |
| Friday | 8 AM to 11 AM |
| Saturday | 8 AM to 11 AM |
| Sunday | 8 AM to 11 AM |
Pinterest: The Weekend Inspiration Engine
Pinterest is all about planning and discovery. Engagement builds throughout the week, peaking on Fridays and weekends when users have more free time to dream and scheme.
Monday: 10:00 AM PST
Tuesday: 12:00 PM PST
Wednesday: 10:00 AM PST
Thursday: 6:00 PM PST
Friday: 12:00 PM PST
Saturday: 1:00 PM PST
Sunday: 4:00 PM PST
The Real Secret? It’s All About Your Audience.
While these charts are a fantastic launchpad, they are not one-size-fits-all. Your unique community is your most valuable data source. Here’s how to find your perfect time to post.
1. Get to Know Your Followers (Like, Really Know Them)
Your audience isn’t a demographic; they’re people. Are they students, parents, or night-shift workers? Use your platform’s built-in analytics tools to uncover their active hours. Look for patterns—maybe they engage most during lunch breaks or after putting the kids to bed.
2. Consider Your Industry’s Rhythm
A bakery’s audience might be most active at 7 AM, while a gaming brand’s peak could be at 10 PM. Think about the natural habits of your customers and watch what others in your space are doing.
3. Keep an Eye on the Competition
Don’t copy, but learn from your competitors. When are their posts getting the most traction? This can offer huge clues about your shared audience’s online habits. Sometimes, it’s even smart to post just after the top of the hour to avoid getting lost in the noise.
4. Master the Time Zone Tango
If your followers are spread from New York to Tokyo, a 9 AM post from your HQ won’t cut it. Use scheduling tools to ensure you’re hitting different regions at their optimal times. Think of it as casting a wider net at the right time of day.
5. Respect the Algorithm
Algorithms love fresh engagement. Posts that get quick likes, comments, and shares shortly after publishing are boosted in feeds. That’s why timing is so critical. Experiment, track your results, and let the data guide you.
Your Time to Shine
Think of this guide as your social media compass, not your GPS. The data points you in the right direction, but the real journey is discovering what makes your community tick.
Start with these 2025 benchmarks, but let your own analytics be the final boss. Test, tweak, and don’t be afraid to break the “rules” for your audience. After all, the very best time to post is when your people are ready to listen.
Ready to stop guessing and start growing? Digi Coral can help you build a data-driven social strategy that connects at just the right moment.